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Thursday, 15 February 2007 |
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Since I've decided that what the world needs next is a good "dictionary" for marketing lingo, here we go with my first entry.
PPC - Pay Per Click - Near as I can tell, this is sort of like a count store only there are more agents in the middle.
Actually, it's pretty much self descriptive.
The short version. A person who wants to advertise something; i.e. a website, an affiliate program, etc.; pays for an advertisement on someone's website based on how many times the ad is clicked upon.
The long version. The location where the advertising is shown is often lined up by a third party, the Super agent; i.e. Google, Adbrite, etc. The advertiser pays the Super agent and the other agents that show the ad get their cut.
Many times the advertiser must bid the highest in order to get the Super agent to let him play the game. And, in all cases the Super agent gets first count.
Many times, you could be better off approaching the website where you'd like to display your ad directly. They may offer you a weekly, monthly or other flat rate or possible a PPC deal of their own. At least you only have one agent to outcount you then.
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Wednesday, 07 February 2007 |
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Looking at my email today, I decided that what we really need is a lingo dictionary for this midway.
OTO, PLR, WYSIWYG, JV, and a whole ton more of new words and acronyms are in every email those GURU guys send me.
What's it all about, Alfie?
Yep, I'm thinking we need a "IM Lingo" page (IM = Internet Marketing) or, maybe, in our case, IM = Interspace Midway, LOL!
Yeah, o.k., so I'm on it. Coming right up and so on. |
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Tuesday, 03 December 2002 |
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This is another older article I wrote. I'm putting it here because someone has been looking for it, according to my web stats. I really ought to write a new one called Year Five except I haven't learned all that much more than I knew in this one.
Well, anyway, here it is.
The Internet - Year One
Wow, I just realized I've been on the Internet for a year
now! My how cyber-time flies.
It's been a full-tilt year and, some days, it seems I'm
quite upside down! Upon reflection though, I really have
learned a lot in this year. I'll share some of I've gleaned
about the 'net.
- It's not the information super-highway that I thought it
was. True, there is a ton of information but much of it
does not come to you free or easily. You need to be a
master of keywords to use the search engines
efficiently. The public library is as good a knowledge
base, if not better, when you consider that you can also
access the 'net from there.
- Much of what you find on the 'net, you don't really
need. Furthermore, if you download everything you find
and sign up for all that is offered, you are asking for
trouble. All those free programs that do much of
nothing will eat up all your space on your hard drive to
the point where your computer will get constipation.
You will receive spam in direct proportion to all those
times you gave up your email address for yet another
freebie.
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